AT&T recently opened a new  4,000-square-foot retail store in Broadway Square Mall, at 4757 S. Broadway Avenue in Tyler to address the growing demand for advanced wireless and wired products and services.
The retail store features a state-of-the-art, hands-on design to engage shoppers and provide a “try before you ” service experience. Trained consultants provide demonstrations of a wide range of products and services, including advanced TV services, an equipment recycling program and small business solutions.
“This new store opening represents new jobs for Tyler and surrounding communities,” said State Senator Kevin Eltife from Tyler. “More customers will now have more access to choose their wireless devices, plans and service, and this means more employment, and greater access to high demand products and services for Tyler area consumers.”  According to Eltife, the Texas Legislature has maintained a strong emphasis on creating an environment where new jobs and economic development happen more often.  This is good for Tyler, as well as AT&T.
Keith Ables, area retail sales manager is excited about the new store. “AT&T opened this new location due to expansion as a result of first-rate customer service,” said Ables. “In the process of expanding our hiring went up 30 percent and we are looking forward to increasing our hiring.”
Customers can also test drive various wireless data applications, including AT&T Navigator which provides GPS navigation with turn-by-turn directions, or AT&T Family Map, a family locator service designed to help give parents peace of mind.
“We are focused on making our customers’ in-store experience exceptional, and that begins with a convenient store location, simplistic layout and knowledgeable staff,” said Adam Vital, vice president and general manager for AT&T in this region. “As part of the Tyler community, we’re always looking for new opportunities to provide an enhanced customer experience, and our investment in the new retail store is just one way we’re accomplishing that.”
AT&T offers simple, competitively priced plans and a next-generation wireless network that provides the latest technology, including phones with greater functionality, a wide range of useful features, superior sound quality and high speed data connectivity.
The Tyler store is managed by Brandon Deever. He is inviting everyone to come and check out the newest technology including some 75 live phones and tablets.  His trained staffs are ready to assist consumer and business customers with purchasing decisions, customer service and technical support.
Amanda Loper and Tammy Sonnamaker two of Deever’s staff members enjoy opening the door for customers. “AT&T is the most amazing company to work for and we show appreciation to our customers by opening the door for them,” they said.
Store hours are Monday to Saturday from 9 a.m. to 9 p.m. and Sunday from noon to 6 p.m.  For the complete array of AT&T offerings, please visit