Bear Creek Smokehouse expands
Invites everyone to grand opening November 1
by Joycelyne Fadojutimi
Most East Texans were unaware of it when the Shoults family opened Bear Creek Smokehouse. It was October 1943, and like those in the rest of the country, people here were concentrating on the Second World War. After 75 years, this business is expanding into a multi-purpose facility with a general store and a destination events center. The new complex is at the same old location as the Bear Creek Smokehouse Processing Plant at 10857 SH 154, between Longview and Marshall. Cannibalizing material from a warehouse dating from the late 19th century the Shoults family and their crew are resurrecting an authentic, nostalgic atmosphere- a brand new store and event center.
The store and event center will showcase the whole selection of the storied Bear Creek Smokehouse Hickory Smoked Meats and dry goods. The proprietors have scoured the country to find unique gifts for such important events as birthdays, weddings and Christmas. As an event venue, the 100-square foot front porch overlooking the scenic vista called “Bear Bottom” is set aside for corporate events and holiday parties. There is even a private meeting room open for renting. The whole building is 10,000 square feet, and soars to a summit 40 feet high. The general store is getting set to open just in time for the holidays.
The Shoults family will hold a grand opening on November 1 from 5:00 to 8:30 p.m. and welcome friends, well-wishers and customers. They will hand out delectable samples of assorted wares as well as low-priced fresh fudge. Hunter Shoults spoke for his whole family when he released an introductory statement.
“We are thrilled about the expansion and cannot wait for our customers and friends to come see what we have been working so hard on,” he said.
Apart from being a delicious destination the renovated business is helping the East Texas economy by creating new jobs. Hunter is delighted to be of service.
“Being small business owners and a multi-generation-owned family business, we had to think outside the box on all the ways we could diversify this space to make sense for our business and our family,” he said. “Creating a space that allows us to showcase and sell our products, but also host events and highlight our catering department seemed to be a good fit for us. We have built this new store in honor of my grandfather, Bobby Shoults. We hope that our visitors can get to know him through pictures and anecdotes that can be found throughout the store.”