Paul Anderson, Senior Vice President and Director of Communications, for the Longview Chamber of Commerce will attend the 2012 Destination Marketing Association International Conference July 16-July 18 in Seattle.

As the world’s largest and most reliable resource for official destination marketing operations (DMOs), Destination Marketing Association International is dedicated to improving the effectiveness of over 3,500 professionals from 600 destination marketing organizations in over 20 countries.

This year’s conference will feature professional development sessions in the areas of content marketing, advocacy, tourism, travel journalism, social photography, communications, social media, product development and movie marketing.

Many well-known industry speakers will be featured throughout the conference. The closing speaker will be Sally Hogshead, internationally-acclaimed author who is an expert in the field of customer service.