Keep Longview Beautiful and the City of Longview Community Services and Sanitation Divisions are rolling out a new community challenge called LOVE Longview.

Citizens are encouraged to make clean up, beautification and recycling efforts part of their workplace, family gatherings, civic meetings and community events. Keep Longview Beautiful Executive Director Kim Droege says the purpose of the project is to challenge individuals and groups to engage in projects that will enhance community pride. “Show your LOVE Longview spirit by sprucing up your building façade, picking up litter, initiating a recycling program for your area, or planting and maintaining trees and flowers.

We want people to brainstorm with their employees, friends, and family about ideas to show how they LOVE Longview. The important thing is for people to think it, do it, and make a difference!” As one of the first community partners to participate in LOVE Longview, Community Director of Evergreen at Longview Heather Herzig knows the importance of showing community passion, “We pick up trash on our street weekly. We also are going to add new trees and flowers to our property. If we keep Evergreen beautiful the residents and neighbors follow our example.” LOVE Longview projects could include improving the area around a business or neighborhood, participating in community clean up events like the upcoming Fall Trash Bash on November 9, or applying for Community Improvement Grants through Keep Longview Beautiful.

Anyone can show their LOVE Longview support by signing up at KeepLongviewBeautiful.org. For more information, contact Keep Longview Beautiful at 903-212-4KLB (4552).